a206  1108  19 Jan 89
PM-Business Mirror, Adv 20,0664
$adv20
For Release PMs Friday, Jan. 20
Call These Companies Naive
By JOHN CUNNIFF
AP Business Analyst
    NEW YORK (AP) - Some of America's shrewdest, most successful
marketers of products and services are called naive in a new
corporate listing. They are accused of financing their enemies, and
eventually their own destruction.
    They ''misgive.'' They support organizations that are boring holes
in the hull of free enterprise. By acquiescing, says a preface to the
report, business leaders are as culpable as those who mean to destroy
the system.
    In short, they give lots of money to left-leaning groups
''advocating policies hostile to corporate interests,'' says the
Capital Research Center, a private, Washington-based group that
monitors corporate giving. 
    Leading the list are Dayton Hudson, Coca-Cola, General Mills,
Pillsbury, Chemical Bank, Aetna Life & Casualty, Atlantic Richfield,
AT&T, J.P. Morgan and Citicorp.
    The listings are contained in ''Patterns of Corporate
Philanthropy,'' written by Roger E. Meiners and David N. Laband,
Clemson University professors, with a preface by former Treasury
Secretary William E. Simon.
    The trend is not new, the center having documented it in a similar
volume last year by Marvin Olasky of the University of Texas, who
found that $7 of every $10 given by some companies was for causes
deemed inimical to their interests.
    And, says Simon, ''it existed for at least two decades before
that.''
    The book examines the public-affairs giving of the top 250 companies
as compiled by Forbes magazine. Recipient organizations were
categorized under such labels as ''radical left'' or ''left liberal''
or ''liberal center left.''
    Groups with philosopical ratings of radical left were said to favor
a national restructuring along generally socialist lines, and to
''embody a a national security and foreign policy perspective that
generally reflects . . .  the aims and interest of the Third World
and Communist Bloc.''
    Few groups rated a radical left label. In the domestic policy area,
the Center For Community Change was listed. Named in arms control and
foreign policy, and in domestic policy, was the Institute For Policy
Studies. Also included was the American Friends Service Committee.
    Groups labeled left - tending to favor accommodation with
anti-American communist and Third World leaders in foreign policy and
government action at the expense of free market and private
voluntarisim - include Jesse Jackson's Operation PUSH, the Peace
Child Foundation, and Feminist Press.
    The liberal category was defined as ''establishment organizations
(that) advocate policies that lean toward a major activist role for
government in economic and social welfare rpograms and greater trust
in a detente-oriented appraoch to the Soviet Union and the communist
bloc generally.''
    Included in the liberal catgory was the Brookings Institution, a
well-known Washington think tank with a tradition of involvement and
influence in federal policy, and the National Planning Association.
    ''It isn't surprising that big business would try to 'buy off' some
of its most outspoken critics,'' said Willa Anne Johnson, president
of the center. ''Unfortunately, it doesn't work.''
    She contended that many groups call themselves civil rights
organizations, but ''a careful review of their activities shows
contempt, and sometimes open hostility, toward the American
enterprise system which makes progress possible.''
    The 10 companies named, ''and many others like them,'' she said,
''are at the very least naive in their giving.''
    The study showed that more than two-thirds of the grants made by the
Forbes 250 companies went to liberal organizations, and such
organizations received 58.5 percent of the grant dollars compared
with 36 percent donated to the more conservative groups.
    Said Simon, a wealthy businessman, investor and president of the
John M. Olin Foundation:
    ''What is going on is that leaders of the American free enterprise
system, or people acting in their name and with corporate profits -
are financing the destruction of their own system and ultimately of
our free society.''
    End Adv PMs Friday, Jan. 20.
    
 
AP-NY-01-19-89 1352EST
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